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The 2026 pricing guide

How much does a website cost in 2026?

The honest, jargon-free answer: the real price ranges, what makes the price change, the hidden costs to plan for, and the funding available for your project.

The short answer: a professional showcase website generally costs between 800 and 3 000 € with a freelancer, and between 1 500 and 6 000 € with an agency. But the price mostly depends on what you want and who builds it. Here's the breakdown, range by range.

Price ranges by type of website

Prices seen in France in 2026, excluding hosting and maintenance.

Type of websiteFreelancerAgency
Showcase website (1 to 8 pages)800 to 3 000 €1 500 to 6 000 €
E-commerce website2 000 to 8 000 €4 000 to 15 000 €+
Custom website / web app5 000 to 20 000 €10 000 to 50 000 €+
DIY (Wix, Shopify…)0 to a few hundred € a year, plus 20 to 40 hours of your time

At L & L website, a custom showcase website costs less than with an agency or a freelancer. It’s a website designed for you, handed over with its code, with a free quote before you commit.

What really drives the price

For the same type of website, the quote shifts with a few concrete factors:

  • The number of pages and the amount of content to add.
  • Custom or template: an original design costs more than an off-the-shelf theme, but it truly sets you apart.
  • Features: appointment booking, online shop, client area, multiple languages, payments.
  • SEO: included or billed separately depending on the provider.
  • The provider: a freelancer charges 30 to 50 % less than an agency for comparable quality, because there's no heavy overhead to fund.

Freelancer, agency or DIY?

This is often where most of the budget is decided. For the same polished showcase website:

The verdict at a glance

For the same website, the price mostly depends on who builds it.

Comparison for an equivalent showcase project (custom design, responsive, basic SEO).

With an agency
1 500 to 6 000 €
The same technical quality, but you also pay for the overhead: offices, sales reps, project managers.
DIY (Wix, Shopify…)
fees every year
Premium plans, paid themes and plugins that pile up, plus 20 to 40 hours to set everything up and maintain it yourself.
At L & L
Costs less
Custom, all-inclusive. Free quote, free demo mockup, delivered within 7 days.

Hidden costs to plan for

The build price isn't the only expense. Over time, also plan for:

  • Hosting + domain name: about 100 to 300 € a year.
  • Maintenance (updates, security): 200 to 800 € a year if you outsource it.
  • Premium plugins or licenses: 50 to 500 € a year depending on features.
  • SSL certificate: often free these days, sometimes charged.
  • SEO: 500 to 2 000 € if it isn't included.

To avoid these unpleasant surprises, an optional subscription can bundle everything (hosting, maintenance, backups, SEO follow-up) into one clear price, with no fees piling up.

Funding to pay for your website

Many small businesses and craftspeople in France don't know this: there is public funding for going digital.

  • France Num: a digital transformation voucher of up to 3 000 €, covering up to 50 % of eligible spending (website creation, tools, training).
  • Regional grants: depending on your region, additional programs often exist.

Look into them before starting your project: this funding can significantly lower your actual budget.

So, how much at L & L website?

A custom, all-inclusive showcase website that costs less than an agency, at the same quality. The price is set upfront, with no hidden fees. We deliver a free demo mockup before you commit to anything, and the website remains your property. The simplest way to find out your exact price is to ask for a quote: it's free and there's no obligation.

Get my free quote

Frequently asked questions about website pricing

5 questions

Not necessarily. A large share of a website's price pays for the provider's overhead (offices, sales team). A lean, hands-on setup delivers the same technical quality (custom design, performance, SEO, clean code handed over) for much less. The real risk with a website that's too cheap is the lack of support and guarantees; the price itself is secondary.

On the market, a professional showcase website costs between 800 and 3 000 € with a freelancer, and between 1 500 and 6 000 € with an agency. At L & L website, a custom showcase website costs less than with an agency or most freelancers, with a free, no-obligation quote.

It depends on the provider: many charge extra for SEO (often 500 to 2 000 €). With us, basic SEO (structure, tags, performance, sitemap) is included in the build. More in-depth SEO follow-up is offered in the optional subscription.

No, they're not mandatory. The website is paid for once and belongs to you. What remains are the usual hosting and domain name costs (about 100 to 300 € a year). An optional subscription can bundle hosting, maintenance, backups and SEO follow-up if you'd like to have nothing to worry about.

Yes. France Num (a French government program) offers a digital transformation voucher of up to 3 000 €, covering up to 50 % of eligible digital spending (website creation, tools, training) for very small businesses and craftspeople. Regional grants also exist depending on where you are.

  • Free quote
  • Reply within 24 hours
  • Free demo mockup
  • Costs less than an agency

See also: our detailed pricing. Prices include all taxes; as a French micro-entrepreneur, we are not subject to VAT.